Have you ever looked over the prices to register a domain and thought the cost of the domain name you wished to register was quoted at a very high price? Or, perhaps, you may have placed an offer to a currently existing website with the hopes of securing it. Then, the offer came in and it certainly was not the lowest figure that you could have received. Such high figures may even have you concerned as to whether or not you are being overcharged. Well, no matter what price you were quoted it probably was not even close to the most expensive name ever. Unless of course you have been quoted a nine figure price or something similar than you can appreciate what these names can fetch.

There is still some debate on which name was the most expensive – Sex dot com or Business dot com. Depending on the source of information, some cite Sex dot com and others Business dot com. The highest price floating around for sex dot com is 14 million U.S dollars and 345 million U.S dollars for Business dot com.
Yes, you read that correctly. The most expensive name was sold for 345 million U.S dollars. What was this domain name and what was its history? Let’s take a look at this rather unique component of internet history.

While the URL Business dot com is hardy an original concept and probably took less than a few minutes to think of, it turned out to be the most lucrative of all domains devised and developed. A telephone directory company R.H. Donnelly which beat a few contenders made this purchase in 2007 and still hold the registration name. Before Business dot com became profitable and eyed for acquisition it struggled through the 2000 bubble as most dot com companies did during that era.

And at the core of this high priced sale is the basic notion of simplicity. Business dot com may sound salacious but it is also simple. It is easy to read, remember, and recall. This is one of the reasons why it is the most expensive domain name ever sold. This is an important point to keep in mind because it is the common thread among all the highly successful domain names that sold for high profits. A cursory examination of the top ten top selling domains will reveal they are all simple and basic ones. Many will try to develop a convoluted domain with the assumption it will attract attention. This is not a successful strategy as it often yields the inverse result.

The tale of Business dot com remains one of the most educational of all the tales of the most expensive domain name sales. It lets everyone know a simple name can yield a wealth of profits. Such a lesson is well worth remembering.

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