Are you stuck deciding on a domain name for your website? What constitutes a ‘cool’ domain name? What should you consider when choosing a domain name? Cool domain names are the hot choice of conversation right now. Everyone wants to land the next ‘cool’ domain name, however, depending whether it’s for business, pleasure or investment purposes, cool will take on a slightly different perspective.

Within business
If you are thinking of using the internet as a marketing tool for an existing business or creating a completely virtual business you will need to take into account a few different factors. Domain names need to showcase your business and what you have to offer. To attract the correct clientele you should try to include key words within your domain name e.g. if you are a coaching business, including the word ‘coach’ within your domain name would be advisable. Keeping it short will allow others to remember it with more ease, and so lessens the chance of them getting ‘lost’ when they search for your service on web servers e.g. rather than using ‘internet coach’ as your domain name why not try something like ‘icoach’ keeping it short and snappy will also assist you when it comes to branding your services. You may think of having more than one internet domain name pointing towards your site and so in-turn increase the likelihood of attracting possible clientele towards your business.

In your personal life
If you are looking to start your very own personal web page, you want something that reflects who you really are. Some people choose to use their full name allowing people from the past and present to stumble upon them in a Google search. Another cool idea for domain is to choose something you are passionate about such as global warming and have a fun site relating to that e.g. gogreengirls.com by using an idea like this you can showcase your personal passions with friends, family and like minded individuals. A final idea for cool personal domain names is choose something that represents who you are e.g. sassysarah.com would be a perfect domain name for a girl named Sarah that views herself as smart confident and energetic.

For investment
There are thousands of people throughout the world making a very healthy living out of the purchasing and resale of domain names. Dot com domain names can be as profitable as real estate if you’re smart it’s all about knowing what to invest in. The unfortunate news for all young entrepreneurial spirits that want to break into the world of domain stock is all 3 letter and number domains have been purchased resulting in your only option of haggling with someone who is about to resale. By searching for domain names that used sought after key words such as business, toys, books, car etc. you may end up stumbling upon a small fortune.

Words you should avoid when purchasing a domain name.
Isn’t it funny how when we search for a domain name e.g. “career coach” it is not available however “the career coach” is available? Most people choose to stay clear of domain names including pronouns and prepositions as it is a common mistake to omit such words form internet search engines. Also avoid dashes in your domain names as they are frequently forgotten about when searching for websites. While there are many rules applicable to choosing a cool domain name the most important factor is that you find it memorable, chances are if you can remember it so will a lot of other people.

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